Want to articulate your greatness?

Do these times feel like the moment in history for which your organisation was created? You know you're a small (yet important) cog in the colossal story of change needed to restore and heal this beautiful planet we call home.

The only trouble is, you tie yourself up in knots when it comes to figuring out how to...

★ Tell people about your life or world-changing product
★ Inspire and align your people to tell the same story about you
★ Form an emotional connection with your customers and generate warmer leads
★ Outshine your competitors.

The world of branding needs to evolve…

From one that promotes soulless brands who are the heroes of their own story — to one that champions conscious brands who cherish people, planet and prosperity — simply by making their customer the hero of their story.

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Your story has the power to change the world.

If you're struggling to articulate your greatness, could it be that your story is one of your most underused and powerful assets? Your single and most powerful communications tool, that will empower you to attract more customers and keep them.

A purpose-led story that connects you with the world and is way too important to mess up.  

Your organisation and its story have an important role to play in creating a net zero (ideally climate positive) society by 2030. How do I know? Because you're here! And getting us there will involve transforming some of society’s biggest stories – and all those micro stories in between. 

It's something we must all do. Together. One story at a time. 

  • “Our big break came when Waitrose and Harvey Nichols began stocking us across the UK. Without our Brand New Story® neither of these opportunities would have come to fruition.”

    – Rob Malin, When in Rome Wine

  • “Creating our Brand New Story® was like crafting a fine scotch — removing the impurities and accentuating the flavours we value. It crystallised everything in my head I hadn't been able to get down on paper.”
    — Glendon, Bonza Plant-Based Dog Food

  • “It took my attention away from what I was trying to say and put me inside the mind of someone who needed me. This was powerful. When I received my Brand New Story®, I finally found what I had been searching for.”
    — Paul Holbrook, Diary Detox

  • “We worked with Brand New Story® to create our Foundation Story – which we pitched to the rest of the company, who absolutely loved it.”

    – Adam Campbell, Hapstar

  • “I submitted my first grant application since creating our Brand New Story® and we were successful in receiving a major grant. I can see how changing (or pivoting) our story to have more clarity about our purpose, and less 'noise' about our activity was vital.”
    – Beth Alden, New Brewery Arts

  • “The clarity our Brand New Story® has provided enabled me to apply for a £1.5million grant to progress our work.”
    — Tamsyn Harrod-Beck, Founder, Boomcircle

  • “I want to thank you for our first Brand New Story® session – it's already helping me to write a fundraising application. Knowing our purpose has given me the words. So thankful for this work already.”

    — Karen Stenning, CEO Spirited Futures

  • “Rachel was great at helping us realise our founders — the entrepreneurs we support — are the heroes of our story, not us. Discovering our brand archetype has also been really powerful for us an organisation”
    — Deryl Thatcher, Head of Partnerships, Hatch Enterprise

The latest from Brand New Story…

What the hell is a brand story anway?

Listen to Rachel speak about brand story creation and why it’s so important. You may need to scroll down to Episode 16.

Once upon a brand story…

People have always told stories, businesses too. Let’s take a look at how storytelling has evolved through the eyes of the coffee drinker.

The world really does need your story

Your story will help you make an instant emotional connection with your people and customers – and, if you’ll let it, change the world.