When Rachel Savage left her 9-5 job to become a freelance copywriter two things started to happen. First, she struggled to find a suitable tone of voice for her clients – one that embraced all their expertise and passion into the written word. And second, a desire to create a business with a purpose planted itself firmly in her heart and wouldn’t go away.
After a bit of soul-searching she discovered an amazing version of brand storytelling that enabled her to do both – she spent the next year or so retraining before finding the courage to make the leap and become a fully-fledged brand storyteller. The decision to finally 'go for it' was made the day Hillary lost the US election. Rachel, who was so ill with flu she'd driven her kids to school in her PJs, was on her way home when that quiet voice within simply said:
'It’s time for Brand New Story – people will get it now.’
The first client Rachel created a Brand New Story for was a box wine company. That was back in 2015, when the story of box wine wasn’t so great. Within 18 months they had hit the shelves of Waitrose and Harvey Nichols. Not bad, especially when you consider theirs was the first box of wine Harvey Nics had ever sold in over 136 years of trading.
Now we work with CEOs and business leaders from all sorts of organisations. Mainly within the environment, sustainability and food sectors. Leaders who are concerned about how people see their organisation, its purpose and direction.
Are you ready for your Brand New Story?
If you would like to have a chat and find out how you and your organisation could benefit from creating your Brand New Story feel free to get in touch. We'd love to hear from you.