When Rachel Savage left her cosy job to become a freelance copywriter two things started to happen. First, she found herself struggling to find a suitable tone of voice for her clients – one that embraced all their passion and expertise into the written word. Second, a desire to create a business with a purpose planted itself firmly in her heart and wouldn’t go away.
After a bit of soul-searching she discovered an amazing version of brand storytelling that enabled her to do both – but it was still a year or so before she would find the courage to make the leap and become a fully-fledged brand storyteller.
The decision to finally 'go for it' was made the day Hillary lost the US election. Rachel, who was ill with flu, was driving her kids to school in her PJs. On the way home, that little voice inside her head simply told her:
'It’s time for Brand New Story – people will get it now.’
The world needs good stories more than ever these days and we all have our part to play.
We're committed to helping people rewrite and transform the existing story of 'business as usual' – from one of corporate greed, environmental destruction and inequality – to a brand new story of ‘purpose-led’ brands that challenge the status quo, empower their customers and inspire anyone who comes into contact with them to make the world a better place.
Choosing to work with us is an empowering decision. But it's not for everyone. Some people are happy with the way things are. If that's not you, if the red pill excites you and you want to know more please get in touch. We'd love to hear from you.
Going beyond business as usual means doing business in ways that are:
- profitable – don't we all need to put food on the table?
- kind – to both people and planet
- responsible – be prepared to 'live and breathe' the story you create.