One of the most important stories of our time is that of the late, great, earth lawyer Polly Higgins who passed away on Easter Sunday. And it was a story I was incredibly lucky to have been (a very small) part of. It was her life's work to draft a law of Ecocide. Now it simply needs proposing and adding to the Rome statute alongside the five existing international laws: the crime of genocide, crimes against humanity, war crimes and crime of aggression. Read more about her life's work.
Your brand story has two main characters: your hero and their mentor. Until now, brands themselves have assumed the hero role. But the Fab Five know different.
Earlier this week we had to make a tough choice. One that ultimately put Brand New Story and our values to the test.
The theme of this year's International Women's Day is Balance for Better. Looking at how we can all help to forge a more gender-balanced world. My personal why for founding Brand New Story was to give the feminine a voice in business. It's something I normally keep quiet about. But today I want to shout it from the rooftops.
Are you struggling to attract the next generation of talent? Has your latest staff survey been a wake-up call in terms of employee engagement? Have you ever considered that your people could be unhappy because they feel disconnected from your organisation and its purpose?
The latest ad campaign for Gillette divided more people than Brexit. Gillette has well and truly leveraged the power of its story to re-invent itself for the millennial generation. Now it has a much needed purpose, namely transforming the existing story of 'toxic masculinity'. If you'd like to find the purpose of your organisation here are four simple steps to get you started.
It's time to evolve or die for many organisations and one of the bravest things a CEO, MD or business owner can do is start 2019 with a Brand New Story.
When the news broke that Orla Kiely had closed all her stores it was a shock. But thinking about it, I'm more shocked now that I didn't see it coming.
When an employees' purpose is aligned with the business they work in it's a truly powerful and beautiful thing.
'What do you think of my website?' is a question I have learnt to answer with delicacy. I used to dread it. Now I see it as an opportunity to discuss how the power of brand storytelling can evolve your brand for the digital age.