Do these times feel like the moment in history your organisation was created for? You know you’re a small (yet important) cog in a colossal story of change that's needed to restore and heal this beautiful planet we call home? But you keep tying yourself up in knots when it comes to defining your story? A story that connects you with the world and is way too important to mess up.
Rachel has been invited to speak at the Growing Gloucestershire Conference on Tuesday 15th October at Pittville Pump Rooms in Cheltenham.
Rachel will be running a two-hour introductory to storytelling session at the UK Digital Retail Innovation Centre (DRIC).
This week Cadbury's launches the 'wordless' Dairy Milk chocolate bar as part of their partnership with Age UK to combat loneliness in the UK. But how authentic is a brand gift without a company-wide purpose?
One of the most important stories of our time is that of the late, great, earth lawyer Polly Higgins who passed away on Easter Sunday. And it was a story I was incredibly lucky to have been (a very small) part of. It was her life's work to draft a law of Ecocide. Now it simply needs proposing and adding to the Rome statute alongside the five existing international laws: the crime of genocide, crimes against humanity, war crimes and crime of aggression. Read more about her life's work.
Your brand story has two main characters: your hero and their mentor. Until now, brands themselves have assumed the hero role. But the Fab Five know different.
Earlier this week we had to make a tough choice. One that ultimately put Brand New Story and our values to the test.
The theme of this year's International Women's Day is Balance for Better. Looking at how we can all help to forge a more gender-balanced world. My personal why for founding Brand New Story was to give the feminine a voice in business. It's something I normally keep quiet about. But today I want to shout it from the rooftops.
Are you struggling to attract the next generation of talent? Has your latest staff survey been a wake-up call in terms of employee engagement? Have you ever considered that your people could be unhappy because they feel disconnected from your organisation and its purpose?
The latest ad campaign for Gillette divided more people than Brexit. Gillette has well and truly leveraged the power of its story to re-invent itself for the millennial generation. Now it has a much needed purpose, namely transforming the existing story of 'toxic masculinity'. If you'd like to find the purpose of your organisation here are four simple steps to get you started.