Posted on Jun 17, 2015 by Rachel | Comments (0)
Having a clearly defined set of brand values can connect you with people who may not ordinarily consider you.
How do I know?
Well, last week I attended a business event where a woman called Simone Hindmarch-Bye, CEO of Commercial Group was speaking.
Now I’ll be honest, the prospect of listening to her talk about sustainability in relation to her office supplies and IT services company didn't much excite me.
But as soon as Simone began to tell her story all that changed.
Back in the day, she told us, she'd been to see Al Gore’s An Inconvenient Truth and experienced a major lightbulb moment that rocked her world and woke her up to climate change.
OK. Now she had my attention.
Continuing with her story until the present day – a decade or so later – she told us how Commercial Group now lives and breathes sustainability from the inside out. It's a zero waste company, owns the world’s largest fleet of hydrogen-powered vehicles and has won many green awards, including a Guardian Sustainable Business Award for Innovation. Achieving all this and growing by 50 per cent since 2006.
But what's really interesting here is that by the end of her story I’d pretty much decided to buy my office supplies from them.
Which just goes to show that having a clear set of values – ones you live, breathe and tell people about – is a sure fire way to attract more customers.
How cool is that?
And who knows, maybe someone will write a blog post about you someday soon.
If you'd like to find out more about how your values could help you attract more customers please get in touch.