Posted on Jan 18, 2019 by Rachel | Comments (1)
The latest Gillette ad campaign has catapulted finding your purpose to a new level and caused huge debate in the process. If you run a business and it's inspired you to think about the narrative you'd like to change here are my four steps to finding your purpose just like Gillette has.
Take a look at the world around you. Society is made up of millions (if not billions) of stories. There’s the story of health, the story of transport, the story of climate change, the story of the Kardashians. You get my drift.
You name it, there’s a story for it that acts as a reference point for our understanding.
Some of the stories my clients have said they’d like to change include:
Here’s how some of them saw those ‘Existing Stories’ they were seeking to change:
If you could wave a magical wand and transform the story you are seeking to change what would it look like? How would it affect people on a personal and the even bigger society level?
Here's how those same people saw theirs:
I created this formula for my business. Then I discovered it will work for yours too.
Once you have all the info above, pull it all together like this …
Insert your company name exists to transform the existing story of describe the story you are seeking to change from one of what this existing story looks like to a brand new story of what your brand new story looks like.
Brand New Story exists to transform the existing story of ‘business as usual’ from one of corporate greed, environmental destruction and inequality – to a brand new story of ‘purpose-led’ brands that challenge the status quo, empower their customers and inspire everyone who comes into contact with them to make the world a better place.
It really is that simple.
Want to nail the rest of your story please feel free to get in touch if you'd like a chat.