'Purpose is the place where your deep gladness meets the worlds needs' - Frederick Buechner

Please call Rachel on

07971 188657

Please fill in your full name
Please fill in your job title
Please fill in your company name
Please fill in your phone number
Please fill in your message


Nail Your Purpose in Four Steps

Posted on Jan 18, 2019 by Rachel  | Comments (1)

Gillette Ad


The latest Gillette ad campaign has catapulted finding your purpose to a new level and caused huge debate in the process. If you run a business and it's inspired you to think about the narrative you'd like to change here are my four steps to finding your purpose just like Gillette has. 

Step 1 – Ask Yourself ‘What's The Existing Story I’m Seeking to Change?’

Take a look at the world around you. Society is made up of millions (if not billions) of stories. There’s the story of health, the story of transport, the story of climate change, the story of the Kardashians. You get my drift.  

You name it, there’s a story for it that acts as a reference point for our understanding.   

Some of the stories my clients have said they’d like to change include:

  • the story of leadership
  • the story of how we drink wine
  • the story of how we clean our homes
  • the story of how we feed our dogs


Step 2 – Ask Yourself ‘What Does This Existing Story Look Like?’

Here’s how some of them saw those ‘Existing Stories’ they were seeking to change:

  • the story of leadership – from an ‘Existing Story’ of obliviousness to the toxic effects leaders are having on their people and themselves
  • the story of how we drink wine – from the ‘Existing Story’ of drinking our wine from 1.2 billion single use bottles a year and counting


Step 3 – Now Ask Yourself ‘What is the Brand New Story you intend to create?’

If you could wave a magical wand and transform the story you are seeking to change what would it look like? How would it affect people on a personal and the even bigger society level?

Here's how those same people saw theirs:

  • the existing story of leadership – to a ‘Brand New Story’ of Empowerment Leadership, where everyone achieves what they need: their team, their peers, their organisation, their customers and themselves
  • the existing story of how we drink wine – to a ‘Brand New Story’ of more sustainable wine drinking via a box wine revolution 


Step 4 – Use The Brand New Story formula Below To Pull Everything Together

I created this formula for my business. Then I discovered it will work for yours too.

Once you have all the info above, pull it all together like this …

Insert your company name exists to transform the existing story of describe the story you are seeking to change from one of what this existing story looks like to a brand new story of what your brand new story looks like.

Here’s mine…

Brand New Story exists to transform the existing story of ‘business as usual’ from one of corporate greed, environmental destruction and inequality – to a brand new story of ‘purpose-led’ brands that challenge the status quo, empower their customers and inspire everyone who comes into contact with them to make the world a better place. 

It really is that simple.

Want to nail the rest of your story please feel free to get in touch if you'd like a chat. 

Comments (1)

  1. John Ardern:
    Dec 08, 2018 at 10:28 AM

    Hi Rachel, I’d like to find out more about this! Where are you based? Like to share a coffee? John 🦉🤓

Add a Comment

Allowed tags: <b><i><br>Add a new comment: