In a week that's seen Brewdog damned for releasing a tongue-in-cheek Pink IPA 'their Punk IPA for women’ to highlight the gender pay gap, some experts predict another 200 years are expected to whoosh by before the gender pay is finally closed.
When in Rome Wine has launched a box wine revolution and is fast becoming the UK’s leading box wine brand – having landed on the shelves of both Waitrose and Harvey Nichols. Pretty unheard of in year two of trading.
Harnessing the power of brand storytelling, to help business owners create purposeful brands that speak (and act) from the heart, is a pretty niche skill. Some days I question my sanity for doing it. Despite my biggest client hitting Waitrose’s shelves in only year two of trading last week.
At it’s heart, every business is founded to serve. Either with a product to sell or a service for hire. I’ve always loved working with purpose-led businesses. But the truth is, every business has a ‘higher’ purpose if you know where to look.
When I first heard the phrase ‘brand story’ I didn’t have a Scooby-Doo what it meant. ‘Maybe it’s some kind of elusive myth that only clever ‘branding people’ know about’, I thought. ‘Either that or I’m just plain stupid.’ It was only when I went on a brand storytelling course in London – and a pretty bad one at that – that I finally got it.
Last month, Netmums hit the headlines once again. This time, some big name brands weren’t happy because their ads were appearing next to forum posts containing ‘offensive’ and ‘foul’ language. This got me thinking. What kind of language should a business use or not use (or even be associated with) in its marketing?
Speaking in public was a crippling fear for me only a year or so ago. Getting over it has been a long, slow process. I wanted to quit self employment and get a cosy job where I wouldn't have to do it at times. There's no easy way to get over it. But there is a way.
Bowie was the master of re-invention. Always on his terms, right up until the end. He dared to be his own true self. A creative one of a kind – and we adored him for it. Being yourself in business can be a toughie. I have spent two years ‘trying’ to fit in with a story I have of how I should be in business. It’s all made up, of course.
Amazon's touching story of friendship between an Imam and a Priest is a great example of festive brand storytelling – but what can it teach us about the importance of living and breathing the values we share with our customers?
I'll never forget the look on my youngest son’s face. Listening to that story brought the castle to life for him. We're never too old for stories. They can connect us to people, places and... customers.