The latest ad campaign for Gillette divided more people than Brexit. Gillette has well and truly leveraged the power of its story to re-invent itself for the millennial generation. Now it has a much needed purpose, namely transforming the existing story of 'toxic masculinity'. If you'd like to find the purpose of your organisation here are four simple steps to get you started.
It's time to evolve or die for many organisations and one of the bravest things a CEO, MD or business owner can do is start 2019 with a Brand New Story.
When the news broke that Orla Kiely had closed all her stores it was a shock. But thinking about it, I'm more shocked now that I didn't see it coming.
When an employees' purpose is aligned with the business they work in it's a truly powerful and beautiful thing.
'What do you think of my website?' is a question I have learnt to answer with delicacy. I used to dread it. Now I see it as an opportunity to discuss how the power of brand storytelling can evolve your brand for the digital age.
Led by Rachel Savage, our Brand New Story Workshop runs this June and July. This workshop is designed to help your organisation break away from the traditional branding model – that was created for print and broadcast media – and evolve into a purpose-led, powerful brand, for the digital age.
In a week that's seen Brewdog damned for releasing a tongue-in-cheek Pink IPA 'their Punk IPA for women’ to highlight the gender pay gap, some experts predict another 200 years are expected to whoosh by before the gender pay is finally closed.
When in Rome Wine has launched a box wine revolution and is fast becoming the UK’s leading box wine brand – having landed on the shelves of both Waitrose and Harvey Nichols. Pretty unheard of in year two of trading.
Harnessing the power of brand storytelling, to help business owners create purposeful brands that speak (and act) from the heart, is a pretty niche skill. Some days I question my sanity for doing it. Despite my biggest client hitting Waitrose’s shelves in only year two of trading last week.
At it’s heart, every business is founded to serve. Either with a product to sell or a service for hire. I’ve always loved working with purpose-led businesses. But the truth is, every business has a ‘higher’ purpose if you know where to look.