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Is your brand a feminist?

Is your brand a feminist?

In a week that's seen Brewdog damned for releasing a tongue-in-cheek Pink IPA 'their Punk IPA for women’ to highlight the gender pay gap, some experts predict another 200 years are expected to whoosh by before the gender pay is finally closed.

How we made box wine cool

How we made box wine cool

When in Rome Wine has launched a box wine revolution and is fast becoming the UK’s leading box wine brand – having landed on the shelves of both Waitrose and Harvey Nichols. Pretty unheard of in year two of trading.

The World Needs Your Story

The World Needs Your Story

Harnessing the power of brand storytelling, to help business owners create purposeful brands that speak (and act) from the heart, is a pretty niche skill. Some days I question my sanity for doing it. Despite my biggest client hitting Waitrose’s shelves in only year two of trading last week.

How To Unwrap Your Brand Gift

How To Unwrap Your Brand Gift

At it’s heart, every business is founded to serve. Either with a product to sell or a service for hire. I’ve always loved working with purpose-led businesses. But the truth is, every business has a ‘higher’ purpose if you know where to look.

What is a brand story?

What is a brand story?

When I first heard the phrase ‘brand story’ I didn’t have a Scooby-Doo what it meant. ‘Maybe it’s some kind of elusive myth that only clever ‘branding people’ know about’, I thought. ‘Either that or I’m just plain stupid.’ It was only when I went on a brand storytelling course in London – and a pretty bad one at that – that I finally got it.

It's time to drop the BS*

It's time to drop the BS*

Last month, Netmums hit the headlines once again. This time, some big name brands weren’t happy because their ads were appearing next to forum posts containing ‘offensive’ and ‘foul’ language. This got me thinking. What kind of language should a business use or not use (or even be associated with) in its marketing?

(Gradually) overcoming my fear of public speaking

(Gradually) overcoming my fear of public speaking

Speaking in public was a crippling fear for me only a year or so ago. Getting over it has been a long, slow process. I wanted to quit self employment and get a cosy job where I wouldn't have to do it at times. There's no easy way to get over it. But there is a way.

Dare to be a rebel with a cause

Dare to be a rebel with a cause

Bowie was the master of re-invention. Always on his terms, right up until the end. He dared to be his own true self. A creative one of a kind – and we adored him for it. Being yourself in business can be a toughie. I have spent two years ‘trying’ to fit in with a story I have of how I should be in business. It’s all made up, of course.

What can Amazon Prime's 2016 Christmas ad teach us about living our values?

What can Amazon Prime's 2016 Christmas ad teach us about living our values?

Amazon's touching story of friendship between an Imam and a Priest is a great example of festive brand storytelling – but what can it teach us about the importance of living and breathing the values we share with our customers?

Breathe life into your business with storytelling

Breathe life into your business with storytelling

I'll never forget the look on my youngest son’s face. Listening to that story brought the castle to life for him. We're never too old for stories. They can connect us to people, places and... customers.