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'Good news is rare these days and every glittering ounce of it should be cherished and hoarded, and worshiped and fondled like a priceless diamond' - Hunter S Thompson

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How To Unwrap Your Brand Gift

How To Unwrap Your Brand Gift

At it’s heart, every business is founded to serve. Either with a product to sell or a service for hire. I’ve always loved working with purpose-led businesses. But the truth is, every business has a ‘higher’ purpose if you know where to look.

What is a brand story?

What is a brand story?

When I first heard the phrase ‘brand story’ I didn’t have a Scooby-Doo what it meant. ‘Maybe it’s some kind of elusive myth that only clever ‘branding people’ know about’, I thought. ‘Either that or I’m just plain stupid.’ It was only when I went on a brand storytelling course in London – and a pretty bad one at that – that I finally got it.

It's time to drop the BS*

It's time to drop the BS*

Last month, Netmums hit the headlines once again. This time, some big name brands weren’t happy because their ads were appearing next to forum posts containing ‘offensive’ and ‘foul’ language. This got me thinking. What kind of language should a business use or not use (or even be associated with) in its marketing?

(Gradually) overcoming my fear of public speaking

(Gradually) overcoming my fear of public speaking

Speaking in public was a crippling fear for me only a year or so ago. Getting over it has been a long, slow process. I wanted to quit self employment and get a cosy job where I wouldn't have to do it at times. There's no easy way to get over it. But there is a way.

Dare to be a rebel with a cause

Dare to be a rebel with a cause

Bowie was the master of re-invention. Always on his terms, right up until the end. He dared to be his own true self. A creative one of a kind – and we adored him for it. Being yourself in business can be a toughie. I have spent two years ‘trying’ to fit in with a story I have of how I should be in business. It’s all made up, of course.

What can Amazon Prime's 2016 Christmas ad teach us about living our values?

What can Amazon Prime's 2016 Christmas ad teach us about living our values?

Amazon's touching story of friendship between an Imam and a Priest is a great example of festive brand storytelling – but what can it teach us about the importance of living and breathing the values we share with our customers?

Breathe life into your business with storytelling

Breathe life into your business with storytelling

I'll never forget the look on my youngest son’s face. Listening to that story brought the castle to life for him. We're never too old for stories. They can connect us to people, places and... customers.

Morning pages for a day of clarity

Morning pages for a day of clarity

A new blog inspired by my morning writing practice.

The Writing Competition that's Planting a Forest in Africa

The Writing Competition that's Planting a Forest in Africa

The Magic Oxygen Literary Prize is a truly unique writing competition and a fine example of people 'living and working their values. Organisers Magic Oxygen Publishing plant a tree for every entry and give away £3,000 in prize money. They've also started building an urgently needed classroom at Kundeni Primary School in Bore, Kenya.

Embrace your brand's values and people will embrace you

Embrace your brand's values and people will embrace you

Having a living and breathing set of values at the heart of your business – and its communications – will set you apart from the crowd, help you reach more people and ultimately attract new business.