Once upon a time a new business was struggling to stand out from the crowd…
After working as a journalist, writer and editor for The Big Issue, the Environment Agency and Ecotricity, Rachel Savage quit the nine to five…
… and her story took a completely new path.
After writing her first website, she was horrified to realise she looked and sounded like every other ‘copywriter’ out there. What she’d created was so… boring!
She needed to find a way to stand out and inject some purpose into things. When she stumbled across the phrase ‘brand storytelling’ she instantly knew this was what she wanted to do.
The only trouble was, she didn’t know what a brand story was.
In Rachel’s head, every single brand in the world has a brand story – a single document that contains all the messaging and words of that brand – so she set off in search of one.
She read voraciously, watched online webinars and attended in-person talks (sound familiar?). Two years into her search, she secured a place on the only brand storytelling course in the UK.
She left it more confused than ever. Reluctantly she called off her search. She had failed in her quest.
A week later the penny dropped… this mythical ‘brand story’ she’d been searching for didn’t exist.
So she created it and Brand New Story® was born.
She’d finally found a way to capture the personality and essence of a heart-led brand – one that embraces all its passion and expertise into the written word.
Not long after, she met a guy with a ton of blank wine boxes. He planned to fill them with beautiful Italian craft wine and bring them to the UK. He had no idea what to call his fledgling company.
Rachel took him through the revolutionary Brand New Story® process. Within 18 months ‘When in Rome’ was the first box wine to ever grace the shelves of Harvey Nichols. Waitrose also came knocking and now you’ll find them across their UK stores and Sainsbury’s too. All made possible by their Brand New Story®.
Want to know how we could replicate this for you?
Your story begins?
The blue pill represents your existing story. The red pill represents your Brand New Story®. If you take the blue pill everything stays the same. How does that make you feel?
Now, what if you take the red pill and choose to create your Brand New Story®. How would it feel to take the leap and evolve your organisation into a fully purpose-led brand?
If the red pill excites you and you want to take the first step towards your Brand New Story®, let’s chat.
The latest from Brand New Story®…
What the hell is a brand story anway?
Listen to Rachel speak about brand story creation and why it’s so important. You may need to scroll down to Episode 16.
The evolution of brand storytelling…
People have always told stories, businesses too. Let’s take a look at how storytelling has evolved through the eyes of the coffee drinker.
The world really does need your story
Your story will help you make an instant emotional connection with your people and customers – and, if you’ll let it, change the world.
Let’s talk.
Every single organisation in the world has a Brand New Story waiting to be told. Changing the world will require the evolution of millions of broken stories – and businesses, just like yours, have an important role to play. Want to be on the right side of history?
Let’s have a conversation about it!
