Purpose + Words + Visuals = Connection
The sole purpose of a brand is to create an emotional connection between an organisation, its people and customers.
Most organisations take a visuals-first approach to their brand. They start with what it looks like. It’s been this way for the best part of a century – but the digital age calls for a new approach. Right now, there’s a missing piece of foundation work to be done before a brand gets anywhere near a designer.
Think about it, what’s the first thing we do when we want to create or refresh our brand?
We jump straight to the visuals. Create or refresh our logo and other brand assets. Our designer carries out some simple ‘brand identity’ work to get their brief. Only a fraction of which is useful to us in terms of creating content that will generate leads. This isn’t a dig at designers. Visuals are their superpower and an important piece of a brand’s foundations.
Imagine if you had a document to hand them that would answer all of these questions and more?
Let’s talk.
Every single organisation in the world has a Brand New Story waiting to be told. Changing the world will require the evolution of millions of broken stories – and businesses, just like yours, have an important role to play. Want to be on the right side of history?
Let’s have a conversation about it!