Are you struggling to attract young talent? Or has your latest staff survey been a wake-up call in terms of employee engagement? Have you ever considered that your failure to hire and retain amazing people is happening because they feel completely disconnected from your organisation and its purpose?

Having a powerful purpose could save you. Because the story your organisation chooses to evolve has the power to transform you into the unique, inspiring and successful business that the planet and everyone on it, needs you to be.

When Orla Kiely closed all her UK stores last week it was a bit of a shock. Many of my chums have an Orla cushion, candle or set of blinds somewhere in their home. But when I thought about it in relation to a pattern I started to notice earlier this year (no pun intended) I'm more shocked that I didn't see it coming.

It just goes to show, when an employees' purpose is aligned with the business they work in it's a truly beautiful and powerful thing.

Last month, Netmums hit the headlines again. This time, some big name brands weren’t happy because their ads were appearing next to forum posts containing ‘offensive’ and ‘foul’ language. This got me thinking. What kind of language should a business use or not use (or even be associated with)?